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Who We Are

The Belle Ame brand

“Luxurious, Bohemian Elegance Inspired by the Beauty of our Natural Planet.”

We opened Belle Ame in early 2015 - this was a chance to combine my experience as a software engineer and creative director running my own boutique design and development agency with my earlier days as a performance dancer, I loved creating striking costuming and jewelry and it's something I've longed to return to and so Belle Ame was born!

From design through to development and spending thousands of hours creating quality manufacturing partnerships, learning about materials, and discovering and designing gorgeous pieces - a lot of love and hard work have gone into building a unique and beautiful store for our lovely customers.

All products are made with sterling silver, gold vermeil (sterling silver base with a thick plating of solid gold) or gold filled (recycled brass with heavy gold plating - lasts even longer than gold vermeil and is especially desirable for small rings or chains that receive a lot of wear - gold filled pieces last between 10-30 years).

We work directly with a few select partners in the USA, Israel, and Asia to craft beautiful and high quality designs showcasing a uniquely luxurious curation of products that are inspired by the beauty of our natural planet. I chose to work with sterling silver as our primary metal as it's a gorgeous, long lasting metal that often simply looks more beautiful with age.

You will not see low-quality, cheap or highly allergenic materials that fall apart or turn green after just a few wears.

Our prices are extremely fair and will remain so. Because of this we rarely run discounts or promotions - instead will simply sell at a small markup that allows us to grow and build our brand, this is something we truly love and look forward to serving our beautiful and diverse clientele for many years.

Please reach out to us at if you have any questions and I or one of our customer care team members will respond promptly!

Our core values

Happy Customers

We know our business relies on you, our customer and appreciate each and every one of you, if you aren’t happy - we aren’t happy. Customer care is #1 and we’ll do our best to resolve any issues promptly.

Quality & Care

We carefully create and curate with our favorite manufacturing partners and will not sell anything we don’t think is up to snuff.

We go to great lengths (even if it cuts into our margins a bit) to create a lovely experience from start to finish - if you have any questions or feedback, simply send us a note, we love hearing from you! Email to:

Post Consumer Packing Materials

Happy Planet

Unfortunately the fashion industry is the SECOND MOST poluting industry in the world! As much as we love beautiful things, this makes us sad :,(

Even though we are in an early growth phase we’re prioritizing taking on as many earth-friendly practices as possible - we have a multi-phase plan to have one of the most eco-friendly (yet AFFORDABLE) fashion brands on the planet. With your help, we can do it! Sign up for the newsletter to watch us on our journey and hold us accountable through each phase. We have big plans and are happy to say that nearly 90% of our packing is now post-consumer materials.